“The Girl Scout cookie drive, one of the world’s greatest sales campaigns [grossing well over $700 million], resumes Jan. 31 with a sweet new twist,” writes Peter Rowe of the San Diego Union-Tribune.
“In previous years, Scouts took orders, but the baked and frosted goods weren’t delivered until up to a month later. This year, the Scouts will take your order, reach into a well-stocked backpack or wagon and – bam! – instantly hand over your Do-Si-Dos. . . Like a rotary-dial telephone in our iPhone world [the order forms] will be old-fashioned exceptions to an up-to-date rule.”
“Cookies Now” as they call it is designed to provide instant gratification to both the Scouts selling the delectable treats as well as the eager cookie aficionado.
“‘The new system reflects modern life’s faster pace,’ said Danielle Savage, director of sales and retail operations for the local council. ‘The girl gets instant gratification with her success, and customers don’t have to wait for weeks to have their cookies.’”
Although receiving your pack of cookies immediately upon paying for it is great marketing (my favorite is the Thin Mints) it’s interesting how even this nearly 100 year old tradition was affected by our “get it now” society.
Wanting to quickly receive what I desire is not necessarily bad in and of itself but it’s an attitude I must guard against dominating and controlling my thinking and expectations especially in the area of my spiritual life.
This past week I was reading in First Peter when I came across a verse that really spotlighted this in my mind.
In his epistle Peter is writing to Christians who have been scattered throughout the known world as a result of persecution in Rome. Many had had family members or friends killed for their faith and all were living under the cloud of martyrdom.
Peter writes them to encourage them to stay strong in the Faith. In chapter 2 verse 12 he wrote something I find interesting. “Live such good lives among the pagans that, though they accuse you of doing wrong, they may see your good deeds and glorify God on the day he visits us.” NIV
What grabbed my attention is that Peter doesn’t try to bolster their faith by telling them to keep standing strong and hanging on because God will soon avenge the lives of their loved ones and the loss of their property.
What he said was that they were to keep doing good works even if it cost them their lives or made them live without many of their worldly possessions and comforts because those who were persecuting would eventually glorify God “on the day He visits” i.e. at the end of time, just before the judgment.
“Stick with it,” Peter said, “and don’t expect God’s vengeance on retribution to come in your lifetime.”
Talk about delayed gratification!
What a challenge that is to me. How often I expect God to answer my questions or heal my illness or resolve the turmoil in my life in a few days or a week at the most.
I pray and ask (demand?) Him to work and when it takes longer than I think it should I grumble and get frustrated and upset with Him.
Doesn’t He know this needs to be done now? Isn’t He aware of what this is doing to me to have to wait and wonder if He will come through? Can’t He see how important it is this gets resolved quickly?
What arrogant, selfish, short-sighted thinking that is! And yet I find myself regularly falling back into that way of relating to Him.
Another side to this is feeling since I’ve been obedient to Him, have “stuck with the stuff” in areas I wanted to quit, have stayed on the straight and narrow that that somehow obligates God to do what I want Him to do.
God is God. He does what He wants when He wants how He wants. I must be faithful and obedient whether He chooses to reward me soon or wait until eternity.
That’s what’s been on my heart this week.
Mark